Premier Skateboarding

The Code2Ave crew goes in for being laced with the freshest kicks available. With that said, we love going to Premier in an effort to kept fresh as often as possible. Premier Skateboarding is located in downtown Grand Rapids, Michigan (with another retail store located in Lansing, Michigan) and is by far one of the premier (no pun intended) skate shops/urban outfitter (again with the puns…) in Michigan. Premier retails everything from limited edition shoes, backpacks, watches, decks, trucks, bearings, wheels, shoelaces, wallets, key chains, hats, etc…etc…etc… The Boy Royal and Drama dropped by Premier to snag some photo’s (after the jump) of the store to share with you all.

Another dope feature of Premier is their online store. So, if your stuck somewhere in the boondocks between Chicago and Detroit (which…we happen to be somewhat) just by jumping onto PREMIERSKATEBOARDING.com (also located in our blogroll section) it’s easy to keep fresh. The online store is ridiculously popular, often I’ve been on the losing end of trying to find shoes only to come up short via the online store so CHECK OFTEN!

Shout out to Ryan, and the rest of the Premier crew…before you ask, the Yeezy’s aren’t for sale so don’t email us asking.

(Feel free to click on each photo individually to bring up a larger image.)

What our camera’s saw:

-The Boy Royal with the assist from Drama

Be on the look out for shoots of Premier happening each month. Word on the street is that they’ve just finished a deal with the Jordan brand…if that’s the case and your looking for your OFFICIAL J’s (no implants) Premier’s got your back.

Feel free to check em out on twitter as well.

Nike SB July Collection

Only a select  pair of kicks jumped out at me in the July lineup.

I am a fan of the Reed/Stone Janoski’s because these joints are fly enough to rock while checking facebook and bullshiting on the 9 to 5, then at the same time switch styles up and rock them dock side. If I didn’t already have a pair of  Sperry’s, these joints would defiantly come in handy.

Everyone know’s I am a HUGE fan of the Tre A.D. line. I’ve always thought the colorways with these kicks is so vast that they had about as many combinations as the university of Oregon has football jersey combo’s…. Maybe I spoke to soon, but I know damn well if I was at OU’s campus, I would rock these joints daily:

These joints almost make me wish I was 15 and could go back to school shopping. Really, I feel like you would stunt on fools with these kicks and one of these jerseys:

And perhaps and Oakland A’s fitted….to be young again…. Remember being the FRESHEST on the first day of school? If only the real world was that simple….

Shout to PREMIER SKATEBOARDING where my feet stay laced and my checks are directly deposited.

-Royal